Business Intelligence through Research

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Why use an agency
Research is for ...
Marketing Effectiveness
Brand attributes/familiarity
Customer satisfaction
Creative/Copy evaluation
Campaign evaluation (Pre- post-)
Sales force evaluation
Product design
Customer profiles/Targeting
Benefits analysis
Handling objections
Continuous monitoring
Business Strategy
Market structure/Segmentation
Peer group comparison/Benchmarking
How to compete
Brand value
Market dynamics
Customer power/Supplier power
Market intelligence
CRM/Data Mining
Employee Studies
Employee brand attitudes
Employee satisfaction
Internal communications
Feedback/Collaboration
Sales effectiveness
Intelligence systems
Field reporting
Specialist Media Services
Reader Surveys
Advertising/Editorial Recall
Introduction
How SAM Studies Work
Recall Scores
Reporting
Proprietary Questions
Measuring Editorial
Publisher's Strategy
Electronic/Web Publishing
Services to Clients
Reader Views
Specialist Web Services
Surveys on the web
Visitor Profiles
Content Evaluation
Site Effectiveness/Usability
Visitor Feedback/Views
InSite
Our Approach/An Example
Research Basics
Business Basics
Market Segmentation
Customer Decision Continuum
How to Compete
The Business Plan
Shareholder Value
Business Process Engineering/Change Management
Data Mining, BI & CRM
Survey Methods
Self-Completion Questionaire
Mail Surveys
On-Line Methods
Telephone
Fax
Interviewing/Groups
Workshops/Seminars
Desk Research
Confidentiality
The Sample
Who to Include
Recruitment
Sample Size
Response Rates
Weighting
Recruiting a panel
Incentives
The Survey
The Questionnaire
Question Form
Demographics/Profile
Quesionnaire Content/Design
Interviewing
Piloting
Reporting & Analysis
Tabulations
Written Reports
Cluster Analysis
Elements of Statistics
Some Terms
Basic Statistics
Distribution
Market Research Terms - A Glossary
Research Brief
Putting the Brief Together
On-Line Enquiry
Our Experience
The Management
Our Clients
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