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  Reporting & Analysis

Once data has been collected, it needs to be presented in a useful form. The basic analysis will be tabulations showing how respondents replied to the questions. A written report may add some commentary if required and perhaps further interpretation.

Since research is largely an investigative process, additional statistical procedures may be applied. It might be helpful to review some of the statistical basics to help understand some of the special terms used or the benefits of some of the statistical procedures.

         MPG International is the market research division of Info-e