Although much research is external, there is much to be gained from using research techniques to capture and understand information from within an organisation. In addition, it may be necessary to use internal resources to complement external research such as in branding studies or intelligence systems.
As an example, BUPA won the Work Foundation's Award for Organisational Change, the success of which was attributed their success at surveying staff and involving them in strategic projects and discussion about the changes - an initiative which led directly to their turnaround.
Now, with wide access to the internet/intranet, much of this can be completed on-line with significant savings in cost and time.
Because of the specific relationship that an organisation has with its employees, it is usually better that this work is undertaken by an independent research company to maintain confidentiality.
Types of internal studies include:
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