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 Our Experience

 The Management

David Elliott B.Sc. MCIM FIoD, Managing Director

Following a degree in biophysics (which included biometrics), undertook scientific research (agrochems with ICI) and then after a business degree specialising in marketing joined Eli Lilly, becoming Marketing Director, Agricultural Pharmaceuticals. At KPMG Consulting, Marketing and Economics Group had 3 main roles:

  • Business Planning, Technology Businesses feasibility studies, project plans, investment appraisals (e.g. PC manufacture, Cable TV networks)
  • industrial economics, mostly overseas and mostly industrial development projects
  • developed extensive modelling capability (market and financial)

At Celltech (a major European biotechnology company) and as Venture Development Manager, developed and negotiated joint venture projects and jointly funded projects with clients such as Air Products, Cyanamid and Sankyo, including industrial microbiology, diagnostics and cancer therapeutics.

Founded Information Environments, focussing initially on the financial sector, including venture capital and use of technology. Involved in expert systems developments in healthcare and corporate planning tools. Developed techniques for measuring capital productivity of market segments, implemented in healthcare sector. Recent assignments have included strategy work in mechanical seals, automotive components, refrigeration, construction and civil engineering, shopfitting and publishing.

Has been technical specialist and Managing Director of MPG International for 10 years.

Barbara Lewis, General Manager

Previously has been Marketing Director, International Herald Tribune (Paris), Marketing and Research Director, McGraw Hill (incl. Business Week).

Founded Lonsdale MPG International in 1986 as an independent market research agency with UK and US offices. A full service agency, operating in the UK and internationally, it offers consultancy, marketing advice, data collection and analysis to multinational corporations and media throughout the world.

MPG International specialises in business-to-business and media research. We design, manage and interpret research, national and multinational, including localised and local language surveys.

         MPG International is the market research division of Info-e